Its' the first step on our Innovation Framework, and it's probably the most daunting part of innovation - coming up with that killer idea. Most people will go straight to brainstorming and spend hours or even days trying to just come up with ideas off the top of their head. On this weeks show, we're going to tell why you're wasting your time with brainstorming, and why you should be using the 100's of other idea generation techniques out there. John Cornbill is our guest to point us in the right direction.

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