Some valuable lessons in the importance of prototyping and testing your innovations in this weeks episode. It's slightly longer than usual, but then prototyping can be a long process so there was a lot to say. We give you a couple of real life examples of good and bad prototyping, and we talk about some of our favourite tools to help you through the process. Joining Andy are Matt Cornbill and John Cornbill. #Prototyping #JohnCornbill #MatthewCornbill #Lessons #HistoricalInnov
This week we're joined by John and Matthew Cornbill to talk about the Sony Walkman - an amazing example of innovation on so many levels, not just the development of the walkman itself, but how it was innovatively marketed to the world. #JohnCornbill #MatthewCornbill #Marketing #Product #PR #Advertising #Lifestyle #SonyWalkman #FavouriteInnovations
Is there such a think as an innovation mindset? Do you need to be a certain type of person to be innovative? Can a negative person be innovative? Are creative people naturally innovative? We discuss these questions and more this week.
Following last weeks Idea Generation episode, we spend some time talking about how to select the right idea. There are some great tools that we go through that you can use straight away including vector analysis and TLC. We also talk about why idea selection is so important and why its a phase of innovation that too many people just don't spend enough time on. John Cornbill is our guest.
Its' the first step on our Innovation Framework, and it's probably the most daunting part of innovation - coming up with that killer idea. Most people will go straight to brainstorming and spend hours or even days trying to just come up with ideas off the top of their head. On this weeks show, we're going to tell why you're wasting your time with brainstorming, and why you should be using the 100's of other idea generation techniques out there. John Cornbill is our guest to p